FOCUS01
Clear, steady focus for demanding days.
A stimulant-free daily formula for people who need to think clearly for long stretches.
$98$147Save 33%
Batch 17 is limited. We produce FOCUS 01 in small batches only — once a batch is gone, the next run is weeks away. Preordering reserves your bottle from batch 17.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Benefits*
- Supports steady focus through long work sessions.
- Supports memory and mental clarity over time.
- No caffeine, no stimulants, no afternoon crash.
- Three botanical extracts studied for cognitive support.
Ingredients
- Saffron
- Bacopa
- Maritime pine bark

A clearer mind for the work that matters.
Three Botanical Extracts
Saffron, bacopa and maritime pine bark. Each studied for cognitive support.*
Focus & Mental Clarity
Support for attention and memory when your work demands clear thinking.*
Stimulant-Free
No caffeine or stimulants. A daily approach, not another energy hit.
Built for Your Routine
One formula for founders, builders and people doing demanding mental work.

Three botanicals.
One focused formula.
FOCUS 01 brings together extracts studied for attention, memory and mental clarity — without stimulants.*
Learn moreThe capsule
A simple format for your daily routine.
Botanical extracts
Saffron, bacopa and maritime pine bark.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The first 90 days.*
A daily habit, not an overnight switch. Here's how it can build.*
- Fits into your morning routine — no loading phase, no stimulants to adjust to.
- Two capsules a day. That's the whole habit.
- No caffeine, so nothing to crash from.
- Supports attention through long, demanding work sessions.*
- Supports mental clarity when the calendar is full.*
- No afternoon caffeine crash to manage.
- Supports working memory and recall over time.*
- Supports sustained concentration for deep work.*
- Built for founders, builders and people doing demanding mental work.
- Consistency is what the research on these extracts points to.*
- Twice a day becomes automatic — a routine you can actually keep.
- Give it 90 days. Then judge it on your own work.

How to Use:
- Take two capsules a day, with or without food.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
A three-extract formula for clearer, steadier focus.*
View ingredients + sourcing
Saffron ° — proposed specification, not yet finalized20–30 mg
Proposed: standardized to ≥2–3% crocin and ≥1–2% safranal, or ≥10% total carotenoids
Studied in randomized trials for attention — with effects typically seen in 4–6 weeks of daily use.
Bacopa ° — proposed specification, not yet finalized200–300 mg
Proposed: standardized to ≥20–55% bacosides (CDRI 08 or BacoMind-type extract; UV or HPLC method specified)
Studied for memory, inattention and cognitive flexibility — the skills behind sharp decisions.
Maritime pine bark ° — proposed specification, not yet finalized50–100 mg
Proposed: standardized to ≥65–75% procyanidins (Pycnogenol®-type or equivalent extract)
Studied for focus and healthy circulation — supporting blood flow to the brain.
° Proposed dose ranges and extract specifications — the final amounts are confirmed on the label.
Third-party batch testing is planned for every production batch.*
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Rigorous testing that sets a higher standard.
Every batch of FOCUS 01 is screened as a full formula for allergens, contaminants, and pesticides — because what’s not in it matters too. Testing documentation will be published before the first shipment.
Formulated without gluten, soy, or dairy
Screened for heavy metals, pesticides, and contaminants
Produced in small, numbered batches
Questions? We’re here to help.
What is FOCUS 01?
FOCUS 01 is a daily, stimulant-free botanical supplement for adults who rely on clear thinking — founders, executives, creators and anyone doing demanding cognitive work. Two capsules a day support steady focus over time, rather than a short caffeine spike.*
What ingredients does it contain?
The proposed formula is built on three botanical extracts: saffron (Crocus sativus), bacopa (Bacopa monnieri), and French maritime pine bark (Pinus pinaster). Final specifications will be published once confirmed.
Who is it intended for?
Adults 18+ who want consistent mental clarity for demanding work, without relying on more caffeine. It is not intended for children.
Reviews
Sample reviews.
4.8
★★★★★146 REVIEWS
- 5★128
- 4★12
- 3★4
- 2★1
- 1★1
- ★★★★★
The 3pm slump is quieter
I run a six-person agency and my afternoons used to be a write-off — I'd schedule calls after 2pm just so I didn't have to think. Two weeks in, the dip is noticeably softer. Not hype, no tingle, nothing I can feel in my chest — I just don't get the urge to close the laptop and scroll. Last week I shipped a client proposal I'd been sitting on for a month, on a Tuesday afternoon.
A. Rahman9/4/2026 - ★★★★★
No jitters, no crash
I was doing four flat whites a day and wondering why my hands shook during standup. I'm down to one. What surprised me is that there's nothing to 'feel' — no wave of alertness, no crash at 5. I notice it when I look up and it's been two hours and I'm still on the same paragraph, the same problem. That never happened before. Third week now, and Saturday, when I forget to take it, nothing bad happens. That's actually reassuring.
M. Chen9/18/2026 - ★★★★★
Worth the wait
First three days: nothing. I nearly boxed it up and resold it. Around day ten something shifted — I write longer without reaching for the coffee, and my notes are actually usable when I read them back. To be clear, this is not a stimulant and it does not feel like one, which is the point. One star off because I want a travel-size bottle; the canister does not survive being thrown in a laptop bag.
J. Okafor9/27/2026 - ★★★★★
One less decision a day
I've bought enough supplements to know most of them are self-congratulatory dust. What kept me on this one is boring: two capsules with breakfast, done, no cycling, no timing rules, no drinking 500ml of water with lemon at 6am. It fits a schedule that changes every week — I fly monthly for work and it survived two trips and a jet lag cycle without becoming another thing to manage. That's the only reason I've never stopped taking anything, until this.
S. Iyer10/2/2026 - ★★★★★
Steadier, not sharper
I spent the first week almost disappointed, then realised what had actually changed — the drift between meetings is shorter. I used to lose 15 minutes after every call resetting, re-reading where I was. That gap has compressed to almost nothing. My deep work blocks went from 2 reliable hours to about 3.5. Not magic, just less noise in the day. Would buy again at this price.
D. Novak10/8/2026 - ★★★★★
A routine that finally holds
I've abandoned four other supplements — lion's mane, L-theanine stacks, the nootropic subscriptions, all of it. They all had the same problem: a spike, then a two-day mood tax, then guilt about the unused bottle. This one is small and consistent. Week six, I'm still taking it, which is the review. I close tasks instead of restarting them, and I stopped buying the 4pm vending machine snack entirely. I'm not chasing a spike anymore. That's the whole pitch.
L. Tan10/15/2026

